Lessons offered in this book include
*"creativizing": "making small, creative changes part by part"
*knowing your personality type as it pertains to creativity
*experimenting with possibilities
*understanding cycles of innovation
Set up as in a problem (Pyle calls them "challenges")-solution structure, this book explores some of the most complex problems any organization would ever face, including landing a rover on Mars and selling an idea to upper management. The last chapter explores lessons from NASA that can be carried over to a business or nonprofit.